EA has also done some informal polling of Madden players by way of data collection. So now they know, for instance that the Titans acquisition of Julio Jones (and maybe the NFL's relaxed rule on numbers) have led to Madden players significantly increasing their use of the Tennessee franchise. Perhaps the Titans are now sporting more than twice the number of fans they had in the previous year. The Titans are now the second-most-used team, trailing only Lamar Jackson's Baltimore Ravens. With the drafting of Trevor Lawrence, Justin Fields and Justin Fields respectively, the Jacksonville Jaguars and Chicago Bears more than double the amount of time they spend on their teams.

This weekend will host a several other events of significance that will be linked to NFL kickoff weekend. First, the Madden e-sports league, Madden Championship Series is set to kick starting at 7 p.m. ET tonight. On Thursday at 5:45 p.m. ET, the Madden Twitch page and NFL YouTube will feature a showdown between two fantastic entertainers, NFL legend (and YouTube star) Marshawn Lynch and rapper/actor/comedian Lil Dicky, called "The Kickoff." Lastly, EA will also be discounting the Madden NFL 22 MVP Edition by 25%.

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